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The group has opted
for a strategy based on innovation to promote the
technological performance of its products and leverage
response to consumer demand. Among many other examples,
this strategy has enabled Sphere to launch “Coulissac”,
the 1st waste-bag with slip strings, plus new materials
for garbage bags and food wrappings (cooking paper,
aluminium foil etc.)
In 2006, Sphere is taking a new step forward in
its business strategy by switching production to
bioplastics, a new generation of biodegradable products
made of renewable raw materials. As a first sign
of the group’s strategy, Sphere this year
is launching Alfapac, a full range of biodegradable
garbage and green waste-bags. |
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